P&I 2025尼康中国董事副总经理铃木裕明专访
第 26 届上海国际摄影器材和数码影像展览会（P&I）于 2025 年 7 月 17 日 - 19 日在上海新国际博览中心举办，尼康展台位于 E1 馆 F06 展位，以现代都市生活为主题，设有樱花人像拍摄体验区、功能体验区、高台长焦体验区、Z 系列陈列区、产品清洁区等，展示 Z5II 等 Z 系列微单、尼克尔 Z 镜头及云创平台内容，提供专业清洁服务、多场影像大咖讲座，还有小程序抽奖、现场互动游戏等活动，邀请影友前往体验。
PConline有幸对尼康中国董事副总经理铃木裕明先生进行了专访，以下是专访内容。
PConline：相信有长期关注影像消费市场的朋友们一定知道，当下数码影像市场，中国已经逐步成为销售份额最大的地区，那请问尼康是如何通过这次展会，来凸显自身的品牌优势和差异化的市场策略，可以简单介绍一下尼康这一次在2025上海P＆I展会的亮点嘛？
I believe that friends who have been paying attention to the imaging consumer market for a long time must know that in the current digital imaging market, China has gradually become the region with the largest sales share. So, how does Nikon use this exhibition to highlight its brand advantages and differentiated market strategies? Can you briefly introduce the highlights of Nikon at the 2025 Shanghai P&I Exhibition?
铃木裕明先生：此次展会尼康展台位于E1馆F06展位，以现代都市生活为主题，打造多个拍摄场景。本次站台为用户特别呈现了“樱花人像拍摄体验区”和“功能体验区”，用户能够在这里感受到防抖、对焦等方面的实力，还能体验尼康云创提供的丰富色彩方案。除了上述拍摄体验区外，尼康一如既往得为影友们设置了高台长焦体验区、Z系列陈列区以及产品清洁区。广受好评的尼康远摄镜头与旗舰微单相机组合，能够让大家感受到尼康强大的对象侦测能力与精准对焦性能。尼康诚邀各位创摄者莅临尼康展台，在轻松愉悦的气氛中，体验尼康器材，享受影像乐趣。
Nikon booth this time is located at F06 in Hall E1. It takes modern urban life as the theme and creates multiple shooting scenes. This booth specially presents "Sakura Portrait Shooting Experience Area" and "Function Experience Area", where users can feel the strength of VR, focus and other aspects, and can also experience imaging recipes provided by Nikon Imaging Cloud. In addition to the above-mentioned shooting experience areas, Nikon has set up a high-platform telephoto experience area, a Z series display area and a product cleaning area for photographers as always. The highly acclaimed Nikon telephoto lens and flagship camera combination can let everyone feel Nikon's powerful focusing performance. I sincerely invites all creators to visit Nikon booth to experience Nikon equipment and enjoy the fun of imaging in a relaxed and pleasant atmosphere.
PConline：我们观察到，尼康为近期推出的Z50II和Z5II都配置了尼康旗舰Z9 Z8同款的EXPEED7处理器，甚至将他们的AI识别自动对焦技术同样下放，显著提升入门用户的拍摄体验，尼康未来还会通过什么方式进一步提升入门用户的拍摄体验？
We have observed that Nikon has equipped the recently launched Z50II and Z5II with the same EXPEED7 processor as Nikon’s flagship Z9 and Z8, and even decentralized their AI recognition autofocus technology, significantly improvinggetting StartedHow will Nikon further improve the user's shooting experience in the future?Shooting experience for beginners?
铃木裕明先生：除了为用户提供旗舰机型同款的处理器，进一步提升对焦性能外，我们还在去年的9月，为用户推出了尼康云创服务，从传输、色彩方案直出等多方面提升用户的拍摄体验。
尼康云创是由尼康推出的一项在线存储与传输的应用程序。尼康云创支持自动图像传输功能，当相机链接Wi-Fi时，用户可以自动将图像上传到尼康云创，然后将其直接传输到百度云或阿里云等第三方在线存储服务；用户还可以通过尼康云创，从创意色彩灵感库中选择喜欢的色彩方案，通过Wi-Fi直接下载到相机中，简化拍摄的准备流程。尼康云创提供了由全球优秀创摄者预设的色彩方案，以便用户直接下载调用，助力体验多样化的拍摄风格。此外，尼康云创还支持固件更新功能，用户只需完成相机的自动更新功能设置，相机即可在指定时间自动完成固件更新升级，在使固件保持最新版本的同时最大化利用空闲时间，带来更便捷的使用体验。
In addition to providing users with the same processor as the flagship model to further improve the focusing performance, we also launched Nikon Imaging Cloud for users in September last year to enhance the shooting experience from multiple aspects such as transmission and imging recipes for direct output.
Nikon Imaging Cloud is an online storage and transmission application launched by Nikon. NIC supports automatic image transfer function. When the camera is connected to Wi-Fi, users can automatically upload images to NIC and then transfer them directly to third-party online storage services such as Baidu Cloud or Alibaba Cloud; users can also use NIC to select their favorite imaging recipes from the library and download them directly to the camera via Wi-Fi, simplifying the preparation process for shooting. NIC provides recipes prepared by outstanding creators around the world so that users can download and use them directly, helping to experience a variety of shooting styles. In addition, NIC also supports firmware update function. Users only need to complete the setting of the camera, and the camera can automatically complete the firmware update and upgrade at the specified time, keeping the firmware up to date while maximizing the use of idle time, bringing a more convenient user experience.
PConline：我们都知道尼康收购RED之后，陆续为尼康Z系列机身用户提供许多专业视频功能的更新，还在今年推出像尼克尔28-135mm f/4 PZ专业电动变焦视频镜头，请问尼康在接下来的1~2年，针对中国影像市场的产品布局会哪些动作？We all know that after Nikon acquired RED, it has successively provided many professional video function updates to Nikon Z series body users. It also launched the Nikkor 28-135mm f/4 PZ professional electric zoom video lens this year. In the next 1-2 years, what actions will Nikon take in its product layout for the Chinese imaging market?
铃木裕明先生：今年2月我们推出了尼康与RED联合开发的全新产品线——Z CINEMA系列，其中包括兼容尼康Z卡口的V-RAPTOR [X] Z卡口和KOMODO-X Z卡口数字电影摄影机，将尼康Z卡口配备到RED摄影机上，为电影制片人和内容创摄者扩大了镜头选择灵活性。这条产品线旨在将尼康的历史积淀和精湛技术与RED的尖端电影解决方案相结合，为电影行业、高端影像制作和创摄者市场提供高品质的影像解决方案。在未来，我们将继续专注于扩大我们的视频产品线，进一步拓展用户在视频领域的创作体验，请大家敬请期待！
In February of this year, we launched Z CINEMA, a new product line jointly developed by Nikon and RED. This includes V-RAPTOR [X] Z mount and KOMODO-X Z mount, which are compatible with the Nikon Z mount. Equipping the Nikon Z mount on RED cameras expands the flexibility of lens selection for filmmakers and content creators. This product line aims to combine Nikon's historical accumulation and superb technology with RED's cutting-edge film solutions to provide high-quality imaging solutions for the film industry, high-end imaging production, and the creator market. In the future, we will continue to focus on expanding our video product line and further expanding users' creative experience in the video field. Please stay tuned!
